Northcap supply
Northcap Supply needed a fresh brand identity to position itself as a modern streetwear label rooted in minimalism and urban culture.
Year
2024
Industry
Fashion & Lifestyle
Timeline
5 weeks
//Problem
//Problem
//Problem
The brand lacked a distinct visual style and struggled to differentiate itself in a crowded streetwear market. Their existing look felt inconsistent and failed to capture the lifestyle-driven spirit they wanted to project. As a result, customers had little reason to connect with the brand or remember it.
The brand lacked a distinct visual style and struggled to differentiate itself in a crowded streetwear market. Their existing look felt inconsistent and failed to capture the lifestyle-driven spirit they wanted to project. As a result, customers had little reason to connect with the brand or remember it.
The brand lacked a distinct visual style and struggled to differentiate itself in a crowded streetwear market. Their existing look felt inconsistent and failed to capture the lifestyle-driven spirit they wanted to project. As a result, customers had little reason to connect with the brand or remember it.
//Solution
//Solution
//Solution
We developed a bold and cohesive brand identity built on simplicity, authenticity, and edge. A new wordmark, refined color palette, and versatile design system created a strong foundation for both online and offline presence. Every element was designed to embody the urban, minimal aesthetic that defines Northcap Supply.
We developed a bold and cohesive brand identity built on simplicity, authenticity, and edge. A new wordmark, refined color palette, and versatile design system created a strong foundation for both online and offline presence. Every element was designed to embody the urban, minimal aesthetic that defines Northcap Supply.
We developed a bold and cohesive brand identity built on simplicity, authenticity, and edge. A new wordmark, refined color palette, and versatile design system created a strong foundation for both online and offline presence. Every element was designed to embody the urban, minimal aesthetic that defines Northcap Supply.
//Impact
//Impact
//Impact
The rebrand immediately elevated perception. Social engagement doubled in the first month, new collaborations with local creatives were established, and sales grew steadily as the brand gained recognition within its target community.
The rebrand immediately elevated perception. Social engagement doubled in the first month, new collaborations with local creatives were established, and sales grew steadily as the brand gained recognition within its target community.
The rebrand immediately elevated perception. Social engagement doubled in the first month, new collaborations with local creatives were established, and sales grew steadily as the brand gained recognition within its target community.
//Other projects
//Other projects
//Other projects
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